2022—Present
Tochka
....................Tochka is a bank for businessmen dreamers. Our main purpose is to create a special services for many years to come
Main role
Year
Form
Year
Form
Communications designer
2022 — Present
Remote
2022 — Present
Remote
Sphere
Clients
Employees
Clients
Employees
Finance
600k
4k+
600k
4k+
3
At Tochka I performed 3 roles: special projects designer, smm design and e-com product designer
2022—Present
2020—21
....................In Tochka we release special projects every 2-3 months. Usually these are sites with exceptional mechanics, such as a mini-game, a collection or a book of promises
Already made
Team
Average time for design
Team
Average time for design
8+
4—8 members
2 weeks
4—8 members
2 weeks
I love working on special projects because it’s a great place to experiment with the brand style, and every new one I tried to do differently
Areas
Web design
Visual identity
Concept Development
Visual identity
Concept Development
2022—Present
2020—21
....................I was also responsible for designing the posts for our social media. There are a lot of them and they come out regularly, so I created a system of templates, and the posts were made by our smm specialists
Post's frequency
Main role
Average time
Main role
Average time
2-3 per week
Templates designer
1 hour
Templates designer
1 hour
For me, it’s like magic when you create a tool and the result exceeds the expectation. That’s what happened to the SMM template system
Areas
Design system
SMM
Motion design
SMM
Motion design
2022—Present
2020—21
....................Univermag —
is a store of special merch of Tochka, which is made in collaboration with famous brands and creative people. I worked with the team to design its rebranding
is a store of special merch of Tochka, which is made in collaboration with famous brands and creative people. I worked with the team to design its rebranding
Time spent
Team
Main role
Team
Main role
6+ months
6 members
UX/UI
6 members
UX/UI
It’s a great project where i worked together with product designers. It was an interesting and usefull collaboration.
Areas
Design system
Web design
E-commerce
Web design
E-commerce
2022—Present
2020—21
Conversion Rate
Repeat Purchase Rate
Session time Rate
Repeat Purchase Rate
Session time Rate
in process
in process
in process
in process
in process
Outdated design that does not reflect the bold nature of the new brand department store. Potential for improving usability.
Total
Problem
More daring design that emphasizes a new philosophy. New navigation, new functionality and new logic of internal sections
Solution
The new site reflects the nature of the rebranding. The new UX logic makes shopping easier and more convenient.
Result
2022—Present
2020—21
Fashion e-commerce
2021—2022
Tochka is a great place to work on bold projects for entrepreneurs. And It is an awesome community of designers.
Outro
Next case
© 2024
Let's get acquainted
Kazan, Russia
21:30
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